Facebook Marketing

Social Media Advertising

Facebook Ads Service
Facebook ADS

It is hard to look past Facebook’s reach. With nearly 3 billion active users, that’s a whole lot of people seeing Facebook ads on a regular basis.

We are always talking about being targeted with your marketing though, so reach is just one part of the equation. Successful marketing does not reach everyone, it reaches the right people, and this is where Facebook is incredibly useful.

When it comes to detailed targeting, Facebook is almost unparalleled. It knows so much about its users, and this information helps advertisers reach the right people with the right message.

A key thing to remember with Facebook advertising is the people you reach are not actively looking to buy your product or service. They are relaxing, engaging with friends, looking for funny videos, etc., and you have interrupted that with your advert.

It is not often you make a sale with a single touchpoint, but it is even less likely with Facebook ads because people are not actively looking for your products. Businesses that get into Facebook ads expecting a quick sale often end up disappointed.

Many businesses fail at Facebook advertising because they are not a good fit. You should always evaluate new marketing channels, especially before demand drives up prices, but make sure to consider whether your business model is a good fit for Facebook.

Here are a few types of businesses that are likely to succeed with Facebook advertising.


Facebook ads now come in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself. Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful in sending users to your website.

There are also several ad formats including images, videos, carousel (multiple images), Instant Experiences, and collections.

Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook.